This Cookie Policy explains how we use cookies and similar technologies on our website. We want you to understand what they do, why they are used and how you can control them. By continuing to browse our site, you can choose which cookies you want to allow or decline.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site function properly, remember your preferences and improve your browsing experience. Some cookies are essential, while others support analytics, performance and marketing.
2. How We Use Cookies
We use cookies for the following purposes:
Essential Cookies
These are required for the website to work. They enable basic functions such as page navigation, form security, login sessions and cookie preference settings. The site cannot function properly without these cookies.
Analytics & Performance Cookies
These help us understand how visitors use the site, which pages are viewed and how often. The information is anonymous and used to improve website performance.
Examples include:
- Google Analytics (with IP anonymisation enabled)
- Traffic measurement and usability tools
(Analytics cookies are only loaded if you choose to allow them.)
Functional Cookies
These remember your preferences, such as saved form fields and accessibility settings, to provide a better, more personalised experience.
Advertising & Marketing Cookies
These may be used to show relevant adverts or measure the effectiveness of advertising campaigns. Marketing cookies are optional and will only be used with your consent.
3. Cookies Used by Third-Party Services
We may use trusted third-party services, such as:
- Google Analytics
- Google Ads (conversion tracking, remarketing – if enabled)
- Maps, embedded videos or booking tools
These services may set their own cookies. We ensure these cookies are only activated if you give permission through our cookie banner.
All third-party tools we use follow GDPR and Google’s EU User Consent Policy.
4. Managing Your Cookie Preferences
You can control which cookies you accept by using our cookie banner when you first visit the site. You can update your choices at any time by selecting Cookie Settings (or your equivalent site link).
You can also manage or block cookies through your browser settings. Please note that blocking essential cookies may affect how the site functions.
5. How Long Cookies Are Stored
Cookies may be stored for different lengths of time depending on their purpose:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain on your device for a set period or until you delete them
We only retain cookies for as long as necessary for their intended purpose.
6. Personal Data & GDPR
Some cookies may process limited personal data, such as anonymised IP addresses or device information. We do not use cookies to store sensitive personal data.
We follow all GDPR requirements, including:
- Data minimisation
- Purpose limitation
- Anonymisation where possible
- Clear consent for non-essential cookies
- You have the right to withdraw consent at any time.
For full details on how we handle personal data, please see our Privacy Policy.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.
8. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please get in touch with us:
- Assured Electricians Worcester
- Email: info@assuredelectriciansworcester.co.uk
- Phone: 01905 971119
